AI Agent Studio is your central workspace for creating, managing, and deploying conversational experiences powered by Freddy AI.
From here, you can build AI Agents that resolve how-to queries using your knowledge base, or Chatbots that guide customers through structured conversation flows.
Whether you’re starting from scratch or using ready-made templates, AI Agent Studio lets you design, customize, and go live from one place.
AI Agents
AI Agents represent intelligent, context-aware assistants that learn from your knowledge sources, such as solution articles, web links, files, custom Q&As, or Workflows.
They don’t just respond; they understand context and act through integrated workflows, helping you automate resolutions without compromising on the human touch.
You can:
- Build from scratch – Configure knowledge sources, define skills, set a persona, and customize responses for your brand. Learn more about creating an AI Agent
- Use templates – Choose from prebuilt AI Agent templates with ready workflows, and modify them to suit your needs. Learn more about AI Agents Library
Chatbots
Chatbots are ideal for structured, step-by-step interactions, helping customers complete guided tasks such as checking an order status, booking an appointment, or submitting feedback.
They follow pre-defined flows with buttons and menus, offering a simple way to automate predictable, repetitive interactions.
You can:
- Build from scratch – Design custom flows and dialogs using triggers, messages, and actions. Learn more about creating a chatbot from scratch
- Use templates – Pick from preconfigured channel-specific bot templates you can use to quickly launch for common use cases. Learn more about using bot templates .
When to Use What
| Use Case | Choose AI Agent | Choose Chatbot |
| Responding to how-to or informational queries using your knowledge base | ✅ | |
| Handling structured, goal-based flows like feedback or lead capture | ✅ | |
| Providing natural, conversational responses with AI understanding | ✅ | |
| Offering guided user journeys with buttons and menus | ✅ | |
| Automating complex backend workflows (via Workflows and APIs) | ✅ | ✅ |
| Going live quickly using ready-to-use templates | ✅ |
Whether you need an AI Agent that thinks or a Chatbot that follows, AI Agent Studio gives you both — no coding required.
With Freddy, intelligence meets automation — helping teams resolve faster, guide smarter, and deliver experiences that feel truly effortless.