Journeys in the web application help you craft personalized experiences for your audience. Whether you are looking to nurture your existing leads, onboard new customers, or retain your existing ones, Journeys help you automate your engagement by sending the right messages at the right time with the most relevant context.
To build these Journeys, let’s get you acquainted with the building blocks that help create that perfect Journey. The web application categorizes these building blocks into:
Triggers define when a journey should start. They comprise of user actions or preferences that kickstart Journeys (automated campaigns) that are relevant and personalized.
Adds contacts to your Journeys based on their email activity(sent, delivered, opened, clicked, replied, bounced, unsubscribed)
Added to List
Adds contacts to Journeys as and when contacts enter your chosen list
Added to Segment
Adds contacts to Journeys as and when contacts enter your chosen segment.
Contact field matched
Adds contacts to your Journeys when there is a match in the contact fields. You can also choose to add contacts to Journeys when an existing contact’s field is updated.
Removed from list
Adds contacts to your Journeys when they are removed from your chosen list. This could be helpful when you are running win-back campaigns.
Adds contacts to your Journeys based on the pages they have visited
On event performed
Adds contacts to your Journeys when a defined event is completed. Learn more about event tracking in the web application.
Submitted from landing page
Adds contacts to your Journeys on submissions from a landing page. Learn more about building landing pages in the web application.
Actions define the task that needs to be done once the journey is triggered
Sends the contact an email campaign, performs post email actions and tracks metrics(opens, clicks, bounces, etc.)
Add to List
Adds the contact to your chosen list.
Update contact field
Updates contact fields with the specified value
Remove from list
Removes contacts from your chosen list
Helps create or select an internal notification. This helps in providing contextual engagement by enabling human intervention at the right time.
Calls an external API via webhooks. This comes in handy when you want to send/receive data from your other tools to the web application.
Add a note to a contact in the web application.
Add sales activity
Configure a sales activity; for example, pass leads from marketing to sales teams. This block allows you to assign the activity to the right owners and provide a start and end date.
Configure a task in the web application
Conditions are the checkpoints in your Journey that help determine the ideal experience for contacts at every stage, depending on their changing preferences and real-time interactions with your website and campaigns.
Check email activity
Checks if the contacts have performed email activities like opens, clicks, replies, etc. This block is helpful when you want to set up follow-up campaigns.
Is in list
Checks if the contact is in the chosen list
Is in segment
Checks if the contact is in the chosen segment
Check contact field
Checks for a match in the contact field based on the specified value.
Check event performed
Checks if contacts have performed custom events. Learn more about tracking custom events in the web application.
Check page visits
Checks if your contacts have visited the chosen web page.
Check call activity
Checks if your contacts have performed any call activities. This block comes in handy when you want to run high-touch campaigns where your sales team needs to be involved in your marketing campaigns.
Submitted from landing page
Checks if contacts were created based on your landing page submissions. Learn more about landing pages in the web application.
Controls help determine the duration over which users experience the Journey and contextually end them for every user.
Add a time delay
Waits for the specified time before moving on to the next block.
Add delay by contact date field
Waits until the contact’s date field before moving on to the next block. This block is handy when you want to send birthday/anniversary campaigns
Splits your contacts into multiple routes. This helps identify the route that performs better and helps improve your Journeys’ performance.
Exits the contact from your Journey on reaching this block.