Prerequisites Before Launching an Email Campaign

  1. Business Verification:
    Freshmarketer requires businesses to be verified before sending emails to safeguard the email infrastructure from spammers. If your business is unverified, you'll see a banner on the email campaign pages with instructions to complete the verification process.
  2. Adding Email-Sending Domain:
    Sending emails from your domain increases the likelihood of your emails landing in the inbox. Read more about how to verify your domain

Other things to note:

Initial Email Limit for Paid Plans: For paid plans, the number of emails sent is limited to 100 until you complete the above steps. After completing the verification, your email limit will be increased per your plan's limits.

Trial User Email Limit: Trial users are allowed to send only 100 emails.

Warming Up Domain and IP: Before launching the campaign, ensure that your domain (and IP for dedicated IP customers) is warmed up to the number of emails you plan to send. This ensures better email deliverability and prevents emails from ending in spam folders.

For additional information on email deliverability and warmup, please check out the links below.

  1. What is email deliverability, and how to improve it?
  2. How to warm up your account for email marketing?
  3. What are the next steps after warming up your account?

Types of Email Campaigns

There are three types of email campaigns that you can create in Freshmarketer.

One-time emails: 

These are one-time, stand-alone emails sent to your contacts, usually containing time-bound offers, festive deals, product updates, etc. Such campaigns conclude once they reach the target audience.

How to launch: From the 'Email campaigns' module

When: Send immediately or Schedule for later

Delivery Frequency: Once only

Journey emails: 

These are automated series or sequences of emails that can be triggered based on user actions or attributes.

How to launch: From customer journeys

When: Send immediately when a user matches certain attributes or performs a certain action and enters the email action block

Delivery Frequency: Whenever the user enters the email action block in journeys

API Triggered Transactional Emails (Only applicable for Enterprise plan): 

These are highly contextual messages that users expect to receive while engaging with your brand through your app, website, or offline channels. Examples include password reset notifications, payment confirmations (invoices), payment reminders, account statements, and more. These messages are essential for keeping users informed and engaged throughout their interactions with your brand.

How to launch: via backend APIs

When: Launch immediately and is active till canceled.

Delivery Frequency: Whenever a specific Event occurs in your backend

Email campaign creation can be summarized in four steps:

  1. Select the type of email campaign.
  2. Choose a template and customize it to suit your needs, or upload your template.
  3. Preview and send test emails to internal email IDs.
  4. Configure settings such as 'From', Subject, Recipients, and UTM parameters, and launch the campaign.

Next: How to use email template and editor.