Edition Applicable Plans

Sales Cloud
Free
Growth
Pro
Enterprise

Marketing Cloud
Free
Growth
Pro
Enterprise

Customer-for-Life cloud
Free
Growth
Pro
Enterprise


Once you have the subscription preference set up successfully, learn how to manage the subscription preferences for your contacts.


Note: The existing contacts in your lists will be subscribed to all the default subscription types once set up.


There are 3 types of subscription status in Freshmarketer.


Subscribed - Subscribed to at least 1 subscription type.

Not subscribed - Not subscribed to any of the subscription types.

Unsubscribed -  Unsubscribed to all the subscription types.


Freshworks CRM offers the following subscription preferences:

  • Marketing emails:

    • Conferences

    • Newsletters

    • Product Updates

    • Promotional

  • Non-marketing emails:

    • Sales sequences

    • Bulk Emails

    • Workflow emails

    • Transactional emails


How can I change the subscription preference for existing contacts?

  • From the contact details page: On the contact landing page, click EDIT ALL FIELDS button. This brings up the EDIT CONTACTS overview. Choose the subscription status field and select the subscription type. 

  • From the contact list view: Go to Contacts list view, select the contacts, and click update field. Choose the subscription status field and select the subscription types.

  • When adding contacts by uploading a CSV, XLS or XLSX file: During contact import, you can choose the subscription types for the contacts uploaded.