Using Segments in Freshmarketer, you can target your audience based on the events they perform on your website, like visiting it, placing orders, abandoning carts without checking out, etc.

If you wish to segment your customers based on their abandoned carts,

  • Go to Marketing Automation > Segments > Create Segment.

  • Name the Segment.

  • Under Segmentation criteria, select Shopify

  • Choose action as “Performed,” “Abandoned Cart,” “Atleast once,” “Anytime”

  • Click on Save Segment.

Here is an image of the Abandoned cart set up in Segment.