Note: Freddy is currently available in beta for customers on the Enterprise plan. If you want to use Freddy for your marketing, you have 3 options:

1. If you're on the Enterprise plan, go to Admin Settings > Freddy for Marketing and enable the Generate subject lines toggle

2. If you're not on the Enterprise plan, reach out to your Customer Success Manager (CSM) to upgrade to a higher plan. Not sure who your CSM is? Please write to us at [email protected]

3. Enroll for the beta program by filling out this form


What is Freddy?

Freddy is your AI-powered personal marketing assistant that helps you create compelling marketing content faster and more easily.

Freddy for email campaigns

As you set up email campaigns to promote your products and offers, send newsletters, or engage with your customers, you can use Freddy to enhance your marketing communications.

Creating email subject lines using Freddy

Freddy helps you write interesting subject lines and preheader text to improve open rates by conveying your message in the right tone. And here’s how:

  • If your Freshmarketer account was created before May 01, 2024, go to Marketing Automation > Email Campaigns and click Create email campaign.

  • If your Freshmarketer account was created after May 01, 2024, go to Campaigns > Email and click Create email campaign.

  • Design your email using templates or from scratch, and then click Save and Next to add your email subject line and preheader.
  • Click the Freddy icon within the text box to get subject line suggestions. 



  • You can select one of these suggestions by clicking it. To get more options, click Regenerate.
    Note: Freddy suggests subject lines based on the information from the email body, the name you gave this campaign, as well as any text you may have typed in the subject line field.
  • If the generated subject lines are not accurate enough or lack crucial information about your email, you can share more context by clicking the Customize prompt button.

     


  • Use this text box to specify if you want the subject line to include emojis, use or avoid certain words, sound like a question, or stay within a character limit etc. After you’ve entered all the instructions you want to share with Freddy for creating subject lines, click Generate suggestions. 



  • Click a suggestion you want to go with. 

  • You can further customize your subject line suggestions by selecting a tone. You can choose to keep it formal, casual, humorous, catchy, or urgent based on your brand identity and the type of email.


Creating email preheaders using Freddy

A preheader is a short text that appears next to the subject line when the email is viewed in an inbox. If you don’t enter one, the first line of the email body will be your default preheader.




Freddy can help you generate engaging preheader text for your emails. 


  • Click the Freddy icon within the text box to generate preheader options.




  • Choose the tone and select the option that goes best with your subject line and the email content.

  • Regenerate suggestions or change the tone to get your perfect preheader text. You can also share specific instructions with Freddy by clicking Customize prompt.


Get creative and experiment with Freddy to create engaging subject lines and preheaders that capture your audience's attention and improve open rates. Please write to [email protected] for any questions.



*The enablement of optional functionality is subject to certain feature-specific terms and conditions set forth in the Freshworks Supplemental Terms.