|Transactional emails||Marketing emails|
|Transactional email is one on one email which contains information that is uniquely relevant to an individual recipient.||Marketing email is generally sent to a group of contacts or leads.|
|They are action-based emails triggered to the contact who performed certain action on the website||One-shot email is sent to a larger group of people.|
|Transactional emails cannot be sent to targeted list or segments||Marketing emails can be sent to defined lists or segments.|
|The deliverability rate of the email is high and emails land in the inbox since emails are sent from high IP||The deliverability rate is comparatively low when compared with transactional emails.|
|Transactional emails are instantaneous and are triggered the moment the end-user hits an API endpoint/performs the action on the website For example: when someone requests for a password reset, immediately a reset link email is triggered to inbox.||Delay blocks can be added to the journey and we have control over the time For example: Send a newsletter after 2 weeks.|
|Contacts need not subscribe to transactional emails.||Contacts must subscribe to these marketing emails|
Modified on: Thu, 10 Jun, 2021 at 4:23 AM
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