Marketing Contacts are those contacts that have been part of the marketing activities in the past 30 days. Any contact that has been added to one of the following activities will be considered a Marketing Contact:
Added to or Removed from a Journey
Why are Marketing Contacts useful?
Pay for usage, not storage: The price is calculated only for contacts that are used in a campaign, not those that are stored.
Maintain a bigger pool of contacts at no additional cost: Freshworks CRM does not place a cap on the volume of storage of contacts. Hence, you can import contacts that will not be charged for when they are not used in the MAS module
How are Marketing Contacts calculated?
Any contact that has been added to one of the activities mentioned above is considered as Marketing Contacts. Your account is given a predetermined number of units of Marketing Contacts every month. Every time a contact is added to marketing activity, it is considered a Marketing contact and consumes one unit.
Consider your CRM contains 20000 contacts, and your account has a quota of 5000 Marketing Contacts, only 5000 of your contacts are eligible to be used in any marketing activity for the month. This can be anything from an email campaign to a journey. However, the number of emails that can be sent to these Marketing Contacts depends on the plan:
|Plan||Number of emails permitted |
|Growth||3x email limit|
|Pro||5x email limit|
|Enterprise||10x email limit|
|x is the number of Marketing Contacts purchased|
The rest of the 15,000 contacts cannot be used in any marketing activities.
Every plan in Marketing Cloud and Customer-for-Life Cloud comes with a set of free Marketing Contacts. Here is the number of free Marketing Contacts provided in your Freshworks CRM account based on the plan.
What happens when the quota of Marketing Contacts is exhausted?
A customer can always purchase more Marketing Contacts as an add-on. Marketing Contacts can be purchased in multiples of 5000.
When the Marketing Contacts limit for a month is exhausted, users will not be able to send more marketing campaigns. Users have only two ways forward:
Buy more Marketing Contacts
Wait till the start of the next cycle when the limit resets
How to buy more quota for Marketing Contacts?
To buy more quota for Marketing Contacts, follow these steps:
Go to Admin settings > Plans and Billing
Click Manage Plans. This opens the subscription details page.
Click the Marketing Contacts checkbox and select the number of Marketing Contacts you need for your account by using the slider. This add-on is automatically renewed in your next billing cycle.