Freshworks CRM captures several marketing events as system events. They fall under one of the following four categories:
Email Events
Journey Events
Web Events
Form Events
Email Events
EVENT CATEGORY | EVENT NAME |
Email Sent | |
Email Delivered | |
Email Opened | |
Email Clicked | |
Email Bounced | |
Email Unsubscribed | |
Email Subscribed |
Email events attributes
subscription_id | The ID of the subscription |
campaign_id | The ID of the campaign that was sent through Freshworks CRM |
journey_id | The ID of the journey sent through Freshworks CRM that the campaign belongs to |
journey_state_id | The ID of the journey status that was sent through Freshworks CRM |
email_event_id | The ID of the email which was part of the campaign |
Journey Events
EVENT CATEGORY | EVENT NAME |
Journey | Journey Entered |
Journey Exited |
Journey Events attributes | |
journey_id | The ID of the journey sent through Freshworks CRM that the campaign belongs to |
journey_state_id | The status ID(Active, Draft, Stopped) of the journey that was sent through Freshworks CRM |
Web Events
EVENT CATEGORY | EVENT NAME |
WEB | Page Visit |
Custom Events |
Web Events attributes | ||
visitor_id | string (100) | The ID of the user |
ipaddress | string (100) | The IP address of the user |
browser_name | string (100) | Name of the browser in which event captured |
city | string (255) | Name of the city where the event occurred |
state | string(255) | Name of the state where the event occurred |
country_code | string(5) | (iso code) Country code where the event occurred |
medium | string(255) | UTM medium of the campaign in which event captured |
referrer | string | Referrer of the event |
query_params(incl utm) | string(255) | Query parameter in the referrer URL with UTM |
domain | string(255) | Name of the domain URL on which event occurred |
url | string | Page URL on which event occurred |
url_path | string | URL path on which event occurred |
OS | string | Name of the OS on which event occurred |
Form Events
EVENT CATEGORY | EVENT NAME |
FORM | Form Submitted |