Freshworks CRM captures several marketing events as system events. They fall under one of the following four categories:


  1. Email Events 

  2. Journey Events

  3. Web Events 

  4. Form Events


Email Events

EVENT CATEGORY

EVENT NAME

Email

Email Sent

Email Delivered

Email Opened

Email Clicked

Email Bounced

Email Unsubscribed

Email Subscribed



Email events attributes


subscription_id

The ID of the subscription

campaign_id

The ID of the campaign that was sent through Freshworks CRM

journey_id

The ID of the journey sent through Freshworks CRM that the campaign belongs to

journey_state_id

The ID of the journey status that was sent through Freshworks CRM

email_event_id

The ID of the email which was part of the campaign



Journey Events

EVENT CATEGORY

EVENT NAME

Journey

Journey Entered

Journey Exited


Journey Events attributes

journey_id

The ID of the journey sent through Freshworks CRM that the campaign belongs to

journey_state_id

The status ID(Active, Draft, Stopped) of the journey that was sent through Freshworks CRM


Web Events

EVENT CATEGORY

EVENT NAME

WEB

Page Visit

Custom Events


Web Events attributes

visitor_id

string (100)

The ID of the user

ipaddress

string (100)

The IP address of the user

browser_name

string (100)

Name of the browser in which event captured

city

string (255)

Name of the city where the event occurred

state

string(255)

Name of the state where the event occurred

country_code

string(5)

(iso code) Country code where the event occurred

medium

string(255)

UTM medium of the campaign in which event captured

referrer

string

Referrer of the event 

query_params(incl utm)

string(255)

Query parameter in the referrer URL with UTM 

domain

string(255)

Name of the domain URL on which event occurred

url

string

Page URL on which event occurred

url_path

string

URL path on which event occurred

OS 

string

Name of the OS on which event occurred



Form Events

EVENT CATEGORY

EVENT NAME

FORM

Form Submitted