| Features Provided | Optimizely | Freshmarketer |
|---|---|---|
| A/B testing | Yes | Yes |
| Chrome Extension | No | Yes |
| Visual Editor | Yes | Yes |
| Integrated heatmaps | Yes | Yes |
| Split URL Testing | Yes | Yes |
| Split testing with integrated heatmaps | No | Yes |
| Personalisation | Yes | Yes |
| Dynamic heatmaps | No | Yes |
| Session replay | No | Yes |
| Polls and Feedback | No | Yes |
| Heatmaps | Only on integration with Crazyegg and Clicktale | Yes |
| Scrollmaps | Only on integration with Crazyegg and Clicktale | Yes |
| Funnel Analysis | Only on integration with Mixpanel | Yes |
| Form Analytics | Only on integration with Clicktale | Yes |
| Survey | Only on integration with Qualaroo | Releasing soon |
| Advanced targeting segments | Yes | Yes |
| Real-time results | Yes | Yes |
| Encryption of sensitive data at Rest | No | Yes |
| Data backup in multiple locations/GEO regions | Yes | Yes |
| Support | Online support and knowledge base | Phone support, online support and knowledge base |
| Snippet Type | Synchronous and asynchronous | Synchronous and asynchronous |
Our competitive advantages:
- Real time visualization & reporting of heatmaps.
- Generate dynamic live heatmaps report, instead of viewing them in snapshots.
- Gain accurate insights with no sampling of data.
- Heatmaps for dynamic elements (sliding banners, drop down menu, etc).
- Support for responsive HTML5 and CSS3 websites.
- Heatmaps for gated pages via Chrome extension.
- In-depth metrics on Number of clicks in the website.
- Consolidated reports for pages with common templates.
- Generate heatmaps integrated with A/B and split url testing.
- Pricing plan is based on number of unique visitors per month, rather than total number of visits per month. Example: When a user visits a website 10 times in a month, Freshmarketer considers it as 1 unique visit, while others consider it as 10 visits.
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