Price drop journey emails help you send automated alerts via email to interested customers when their favorite products are available at a lower price. 

Why do you need to use the Price drop block in the email?

“Price drop” block in the journey emails module helps you to personalize Price drop notifications, add additional information about the product, and include offers to improve conversions. 

How to use the Price drop block?

In this article, we take you through setting up the Price drop notifications on email both from the Journey Emails and the Customer Journeys modules

From Journey Emails Module:

  • Go to Marketing Automation > Journey Emails

  • Click on Create journey email. 

  • Pick a template from the 150+ ready-made templates available in the application or click on Create from scratch.
  • Once you select the template or the layout that matches your needs, you can add the Price drop block to your email from the content section of your right panel.
  • Click on Configure to select the information you want to display about the product.  
  • You can add the image, title, description, product type, price, and comparison price to your email. Select the information you want to add to the email by clicking on them.

  • Add a discount coupon if any to your email.

  • You can choose to add a button below the product. Format the button by modifying the button text, color, style, borders etc. 

  • You can personalize the content of the email using placeholders.
  • Click on ‘Save and Next’ to continue the email set up.
  • You can use Freddy AI to generate subject line and preheader.
  • Click on Publish. Your Price drop email is now ready to use. 

From Customer Journeys Module:

  • Go to Marketing Automation > Customer Journeys

  • If you have already created the journey for Price drop email, select the journey and click on Edit.
  • If you have not set up the journey yet, read this article.
  • Click on Choose your email on the Send email action block in the journey.
  • A pop-up will appear to either choose journey email or create journey email.
  • Follow the same steps mentioned in the above section to create the Price drop email.

You are now ready to send Price drop notifications via email.