What does the automatic URL shortener do?

The feature automatically shortens the URLs you want to send in WhatsApp and SMS campaigns.


How does it help store owners and marketers?


  • Saves space: URL shortening lets you include more information in messages by reducing the length of any links included in them. This is particularly useful in SMS and WhatsApp campaigns, where character limits are often a concern.


  • Improves readability: Long URLs can be difficult to read and may break across multiple lines in a message. Shortened URLs are visually appealing and can improve the overall readability of the message.


  • Increases click-through rates: Shortened URLs can be more visually appealing and improve the likelihood that recipients will click on links. This can lead to higher click-through rates and improved campaign performance.


  • Provides tracking and analytics: The URL shortener adds tracking codes to the URL before shortening it. This way, you can identify the activity on your website and get analytics data to understand how your campaigns are performing.


How to use URL shortening in WhatsApp Campaigns?

  • Go to Marketing Automation > WhatsApp Campaigns

  • Click on Create WhatsApp Campaign and give it a name

  • Select the WhatsApp number, message template, and language
  • You will find the toggle for automatic URL shortening right below
  • Enable the toggle to shorten the URL in your message
Note: The URL shortening works only while sending a message. Please send a test message to check how the URL looks in your campaign.


How to use URL shortening in SMS Campaigns?

  • Go to Marketing Automation > SMS Campaigns
  • Click on Create SMS Campaign and enter the name of the campaign
  • Select the number to be used for sending your SMS campaign
  • You will find the toggle for automatic URL shortening right below it
  • Enable the toggle to shorten URL 
  • Enter the message you want to send and personalize it accordingly


Note: The URL shortening works only while sending a message. Please send a test message to check how the URL looks in your campaign.


Info: If you choose to disable the toggle for the URL shortener, it will cause a hindrance in revenue attribution to campaigns. So, we recommend using URL shortening in all your WhatsApp and SMS campaigns.