Note: Freddy is currently available in beta for customers on the Enterprise plan. If you want to use these features please choose the option(s) below that works best for you:
1. Reach out your customer success manager (CSM) to enable it for your account.
2. If you're not sure who your CSM is, then you can write to
3. You can also request to be added to the beta program by filling this form

What is Freddy?

Freddy is an AI-powered solution allowing you to create captivating content faster and more easily.

Freddy for email campaigns:

As you set up email campaigns to promote your products and offers, send newsletters, or engage with your customers, you can use Freddy to enhance your marketing communications.

Freddy helps you write interesting subject lines and preheader text that convey the desired message in different styles and tones. This makes people more likely to open your emails and see what’s inside. Here’s how you can use it.

  • Go to Marketing Automation > Email Campaigns. 
  • Design your email templates as required. Save and click Next to proceed to configure your email subject line and preheader.
  • Type at least 15 characters in the subject line field for the AI widget to load.
  • Click on the widget to see suggestions.
  • Choose the suggestion you want as the subject by clicking on it.

You can further customize your subject lines by selecting various tones and giving different prompts.

Modify the tone of your message:

Select a tone that matches your brand identity and resonates with your audience. You can keep it casual, punchy, or humorous or choose to create a sense of urgency.

Add Emojis:

Add emoji in the subject line or give Freddy AI with GPT a prompt to ‘add emojis.’ This will give you subject line suggestions with appropriate emojis.


You can get personalized subject lines by giving the prompt ‘personalize it.  

Other useful prompts: 

Give other prompts on how you want the subject line to be. You can give prompts to make it look like a question, the emotion you want to evoke, or keep the output under a certain word limit.

Preheader text:

Similarly, Freddy can help you generate preheader text as well. Start typing a sample preheader to generate options. Choose the tone and select the option that suits you the best.

Give prompts for tone or personalization, similar to how you did for subject lines, to generate pre-header texts that complement your subject line.

Get creative and experiment with Freddy to create intriguing subject lines and preheaders that capture your audience's attention and improve open rates. Please write to for any questions.

*The enablement of optional functionality is subject to certain feature-specific terms and conditions set forth in the Freshworks Supplemental Terms.