If your CRM is integrated with the Shopify store, then you can use the marketing dashboard on the CRM to keep track of key metrics. This is enabled by events sent from the Shopify store.
Here’s how the dashboard looks:
This is a curated report. Here’s what you can do with this report:
Select pre-defined metrics to track
Use filters to organize datasets
Configure visualizations to get better insights
You get access to the following events from your Shopify online store and can use the same to set up your dashboard in the CRM:
Order canceled
Order fulfilled
Order refunded
Ordered product
Order placed
Viewed product
Last marketing activity name
Last marketing activity time
Customer id in store
Store name
Tax-exempt
Customer Status
Lifetime Value
Order Count
Avg Order Value
Number of Logins
First visited date
Customer since
Last Order Date
Last Order Value
Last Order Status
Last Order number
Order Count in last 30 days
Order/Cart Size in Last 30 days
Most Viewed Product Category in Last 30 days
Number of Logins in the last 30 days
Most Purchased Product Category
Most Frequent Product Purchase
Recent Abandoned Cart Value
Recent Abandoned cart Token
Recent Abandoned cart URL
Last contacted by customer