CRM allows you to run segmentation on not just contacts but also web page visitors who are not captured as contacts in the CRM.
Visitors can be defined as those who visit your website but have not been created as contacts on the CRM.
Difference between Visitors and Contacts on the CRM
Why do we offer visitor tracking?
The number of visitors on any website is a direct result of the awareness campaign and is often used as a metric to measure brand awareness marketing.
While visitors remain anonymous, their activities on the website are monitored through browser cookies. These cookies, stored in the user's browser, uniquely identify each visitor. This allows tracking of individual visits even if the user has not actively identified themselves, such as by logging into the e-commerce store or web app. Cookies are useful for tracking visitors, distinguishing between multiple page views and single visits, and personalizing chat campaigns to encourage conversions.
The tracking needs to be installed in the website for associating past visits retrospectively during contact creation