CRM allows you to run segmentation on not just contacts but also web page visitors who are not captured as contacts in the CRM.


Visitors can be defined as those who visit your website but have not been created as contacts on the CRM.

Difference between Visitors and Contacts on the CRM


VISITORS*

CONTACTS

Every internet user who visits a website or eCommerce store but doesn’t share their contact information is classified as a visitor.

Any visitor who shares their unique contact information and signs up to be contacted for further communication is classified as a contact.

Visitors can be unique or returning. Visitors cannot be distinguished and remain completely anonymous.

Contacts can be uniquely identified and tracked.

Visitor activities on the website are tracked through browser cookies.

Contact activities on the website can be tracked using the JS code and can be attributed to the activity timeline.


Why do we offer visitor tracking? 

The number of visitors on any website is a direct result of the awareness campaign and is often used as a metric to measure brand awareness marketing. 


While visitors remain anonymous, their activities on the website are monitored through browser cookies. These cookies, stored in the user's browser, uniquely identify each visitor. This allows tracking of individual visits even if the user has not actively identified themselves, such as by logging into the e-commerce store or web app. Cookies are useful for tracking visitors, distinguishing between multiple page views and single visits, and personalizing chat campaigns to encourage conversions.



The tracking needs to be installed in the website for associating past visits retrospectively during contact creation