|Transactional email is one on one email which contains information that is uniquely relevant to an individual recipient.
|Marketing email is generally sent to a group of contacts or leads.
|They are action-based emails triggered to the contact who performed certain action on the website
|One-shot email is sent to a larger group of people.
|Transactional emails cannot be sent to targeted list or segments
|Marketing emails can be sent to defined lists or segments.
|The deliverability rate of the email is high and emails land in the inbox since emails are sent from high IP
|The deliverability rate is comparatively low when compared with transactional emails.
|Transactional emails are instantaneous and are triggered the moment the end-user hits an API endpoint/performs the action on the website For example: when someone requests for a password reset, immediately a reset link email is triggered to inbox.
|Delay blocks can be added to the journey and we have control over the time For example: Send a newsletter after 2 weeks.
|Contacts need not subscribe to transactional emails.
|Contacts must subscribe to these marketing emails
Modified on: Tue, 10 Aug, 2021 at 1:17 AM
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