To enable contacts to receive different subscription kinds, configure various subscription types for marketing emails. You are then able to send emails that are very targeted. The communication channel between the Admin and the contacts added to the database of your web application will be determined by these subscription settings.

The legitimate justification for email communication with your connections is provided by subscription types. Additionally, by configuring various configuration kinds, contacts can choose not to get specific subscription types and only receive communications that are pertinent to them.

To create a subscription type,

  1. Go to Admin settings  > Subscription types.  This brings up a page containing all default subscription types. You will find the default types of emails and a description of the email types which would be enabled for all contacts.

  2. Click . This brings up a dialog box where you can add a new subscription type and give it a description. 

    Info: The description is for the benefit of the contact who can better understand what type of emails are they opting to unsubscribe to. 

  3. Click Save after adding the type name and description.

Note: All the default email types would be received by the contacts which are present in your web application as they are mapped as ‘subscribed’ by default.


Info: You can associate subscriptions types to contacts from the contact details page and during import.

Selecting subscription type email for Email campaigns and customer journeys:


Email campaigns-

  1. Go to Left Nav Bar > Email campaigns > Create Email Campaign or clone an existing email campaign.

  2. Design your email and head over to the Campaign Settings section. Here, you will find the option to select a specific email type for your campaign.

Customer journeys-

Head over to Journey emails and create your email from pre-built templates or from scratch. Design your email and head over to the Campaign Settings tab to select the subscription email type.

Note: When configuring an email campaign or a journey email, under the ‘review’ tab you will find the mandatory check if a subscription email type is selected or not

How does selecting a subscription type help?


Despite the fact that you would wish to send out promotional emails frequently, email marketing requires considerably more thought. Building ties with your customers is important. 

There are numerous cases where contacts might like to exclusively subscribe to particular email kinds as you provide them the option to set their email preferences.

Giving your clients the option to select the kind of material they get has the advantage of facilitating segmentation.

As a result, while setting an email campaign, if you select a specific email type, only the contacts who have subscribed to that email type will receive an email. This enables you to deliver personalized campaigns that are sure to get better results.

Available Plans

No. of subscription types that can be configured452550

Note: You will not be able to delete any subscription types that you might've added, we can delete it from the backend for you. To edit a subscription type, click on the ellipsis icon to the right of the susbcription type and make your changes.