This provides an easy way for your subscribers (contacts) to manage their email preferences by giving them an organised list of subscription types to control what they receive.

You really want your recipient to select “Manage your email preferences here” instead of hitting the spam button. By asking your customers what they want to hear from you and about what content, you’re putting the power of control back in their hands.

The link to manage email preference will be present in the footer part of any email sent from Freshmarketer.

Clicking on the subscription preference link will direct the recipient of an email to a subscription preference webpage where they can choose to subscribe to the subscription types which interests them and unsubscribe the rest. 

The subscription preference webpage will display the email address of the recipient and the list of subscriptions types (Eg: Promotion, newsletter) created by the Freshmarketer user. 

After clicking on ‘save preferences’ a confirmation screen will be displayed as shown below.

If the contact wants to set his preferences again, he/she can go back to the subscription preference portal to remodify the preferences set.

Note: As a Freshmarketer user, one can override the subscription preference set by the contact by updating it from the Freshmarketer. You can refer this article to know how to manage subscription preference for your contacts.

Understanding Unsubscribes from reports of a bulk campaign and journey emails:

Here, you will know how to understand the unsubscribed events from the email campaign and journey email reports.

After running an email campaign or going live with a customer journey, you will find the reports populated in real-time and you will be able to see the summary of each campaign.

  • Choose the appropriate email campaign or journey email and click on ‘view reports’ to check the unsubscribes events for.

  • The ‘Summary’ tab opens and gives you the necessary email metrics.

  • Under ‘Engagement metrics’, you will find the number of ‘Total unsubscribes’ and ‘Unique unsubscribes’.

Total unsubscribes-  

The number of subscription types unsubscribed by the recipients.

If a contact unsubscribes from ‘Newsletters’ and ‘Promotional’ subscription types, the count will be 2.

Unique unsubscribes-

The number of contacts who chose to unsubscribe from any subscription type or chose to opt-out from all.