Polls and feedback are one of the best ways to directly gauge your customer’s opinion and this offers a good way to engage your visitors and collect crucial feedback.

Walkthrough this guide to know about creating your polls and feedback with Freshmarketer.

STEP 1: Create Poll

One can create a form report in one of the two ways:

A Build page opens. Add an appropriate name for your poll at the top. Initially, there will be a question appearing in a poll by default. The first question is the short answer question type with a blank answer. You can enter the question or change the question type.

Features of Poll Creation Window

Polls Creation Window

Polls Creation Window

To add questions, click on Add another step.

Question Types

Freshmarketer allows you to use the following question types:

  • Short answer
  • Long answer
  • Radio button
  • Checkbox
  • Net Promoter Score (NPS)

Short answer

Short answer type will allow respondents to give the short answer of about a line length. The allowed character length for the visitor to answer is 150.

Long answer

Long answer type allows respondents to type answers that range from a line to multiple lines. The allowed character length for a user to answer this type of question is 300.

Radio Button

Radio button question type allows respondents to select one option from a list of options. In other words, yes or no questions are of this type.


Checkbox question type allows respondents to select multiple options for a single question.

Net Promoter Score (NPS)

Net Promoter Score (NPS) question type helps you to analyze how likely your visitors recommend to others. The scoring for this type of question is mostly based on a 0 to 10 scale. Respondents are bucketed based on the scores as promoters, passives, and detractors.

Read this article to know more about poll question types and their reports.

Thank You Message

Thank you Message in Polls

Thank you Message in Polls

Freshmarketer allows you to customize a thank you message. This message will be displayed to your respondents, upon submitting the answer to the last question in the poll.

Customize Thank you message

Customize Thank you message

Destination URL

The destination URL allows a user to redirect to a page, post submission of the poll on your web page. Enter the URL of the page you wish your users to visit as a value in the destination URL section.



Assume ECart is an e-commerce site and runs a poll on the homepage. ECart has decided to provide an exclusive offer for all the respondents of the poll.
To satisfy such requirements, Freshmarketer provides an option to provide the URL of a webpage or site in the destination URL section. Now, the respondents of ECart’s poll can be redirected to the offer page by clicking on the CTA subjected to the thank you poll widget.


Once the creation of polls is completed, click on the Next button at the top right corner of the page.

STEP 2: Customize Poll

A Configure page opens to customize and personalize poll widget. This page allows you to do the following:

  • Setting themes for poll
  • Positioning poll
  • Behavior setting for poll
  • Device specific targeting
  • Setting traffic for poll
  • Poll end scheduler

Click on the Next button at the top-right corner to save your setting.

Read this article to know more about each of these options available in Freshmarketer’s poll widget.

STEP 3: Targeting Poll

In Freshmarketer, device-based targeting for polls is configured in the Configure tab. To provide URL targeting for the poll, follow the below steps:

Enter the URL of the page for which the poll should appear. To change the URL match type, click on the drop-down menu.

Read the following articles to know more about URL targeting match types

URL Targeting Explained
How to track a set of pages using Regex 

Advanced option

Exclude URLs - Mention the URLs of the page(s) to be excluded from your poll.

To launch the poll for the specified URL(s), click on the Publish button. The poll will be launched and the reports and responses will be generated upon data collection. 

Read this article to know more about poll reports.

Other options

Now, you can customize the name of the Next button with the help of the Button label option available for all question types.


n Radio Button and Checkbox question types, you can now add a textbox for all the options to get a mandatory response from the user with the help of Mandatory Comment option.

Click the comment icon and check the Mandatory Comment checkbox to enable this option. The below-given screenshot explains how the poll looks after enabling Mandatory Comment option

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