On-page polls and feedback play an important role in reading your customer’s mind. To walk on your user’s shoes, one has to receive honest feedback from your customer.
To understand your business and user objectives, you require relevant data for analysis and for a subtle decision making. When no data is available or when you require more data, polls and feedback will be extremely useful.
Polls and feedback is a question-answer element that appears on your site, subtly, as the user is browsing the site.
Setting up polls is important. Also, when and where to set your poll is no lesser than the former. If your respondents don’t understand your questions or can’t respond easily, then this means your polls haven’t played the cards right.
This guide will help you in building polls at the right time subjected to various scenarios.
Landing Page
Poll - Radio Button
How it helps:
The landing page or the more popularly called “lead capture page” is the heart for any website to capture and render visitors’ expectations. Set up poll in your landing page to check what your visitors are expecting from you.
Questions:
- Did you find what you were looking for today?
- How did you first hear about us?
- What do you like to include in this page?
Home Page
Poll - Short Answer
How it helps:
The homepage gives the first impression of your website. Your home page tells a lot in a little in understanding what you do and how you can help your visitors. Set up a poll for your home page and find how your views differ from the visitor’s opinion.
Questions:
- Did you find what you were looking for today?
- What do you like to include in this page?
- What honest feedback would you like to give on our homepage?
Pricing Page
Poll - Radio Button
How it helps:
Pricing page is the one that converts. This page should answer on “what will I get for the money?”. Set up a poll for your pricing page and ensure if the pricing plans are clear to your visitors.
Questions:
- Is our pricing page clear?
- What’s the one thing that we are missing in our product?
- Were you able to find the information that you were looking for at this page?
Measure Content Success
Poll - Radio Button
How it helps:
Effective content drives traffic to your website. To improve your site’s content, set up a poll on your blog site, knowledge base center and ask for feedback, on ways of improving your content. This can, in turn, help you understand what your readers are looking for in your website.
Questions:
- Did you find this article useful?
- What would you like to add in this page?
Website Exit Poll
Poll - Short Answer
How it helps:
Website exit poll will help you know the exact and specific reasons for why visitors are leaving your website. Set up an exit poll to gather feedback and improve lead generation. Trigger Freshmarketer’s poll upon Shopping cart abandonment, pricing page abandonment and much more.
Questions:
- What prompted you to quit shopping?
- Do you need any additional information to complete your purchase?
- Why are you leaving?
- What prevented you from signing up?
- Would you like to contact us for any personalized offer?
Net Promoter Score
Poll - Net Promoter Score
How it helps:
Set up a Net Promoter Score (NPS) poll to measure customer satisfaction and loyalty. Calculate scores from NPS poll and evaluate how likely your customers will recommend your website to their friends and colleagues and it also helps you to get a rating from your users.
Questions:
- How likely are you to recommend our product to a friend or colleague?
- How likely, on a scale of 0-10, are you to recommend our website?
- Can you please rank our product on a scale of 0-10?
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