Custom Audience is an advanced feature which lets you choose the audience to be included in the Experiment. Custom Audience allows you to create audience tailored for you with vast options to choose from.

Why Custom Audience?


At times, you might want to run experiments to analyze the behaviour of one particular group of visitors to provide better service.

  • Your company might have specific offers to be applicable to a specific portion or region of visitors and you choose to analyze upon that particular group.
  • You might choose to analyze user data from your own organization. In this case, you can create an experiment targeting particular IP range of your firm.

Consider, Cab-It as a mobile-based cab booking service provider. Cab-It might choose to analyze the user behavior of Apple phone user at a particular time of the particular day in a particular city.


All default audience and most used audience options might not choose to cater the needs of Cab-It.

Freshmarketer lets you analyze upon user data with user-defined targeting options

Custom Audience

You can choose to include audience based on conditions such as,

1.Visitor type

2.Operating system

3.Mobile Devices

4.Browser of the visitor

5.Current URL

6.Referrer URL

7.Cookie value

8.Day of the week

9.Hour of the day


11.Javascript Variable

12.IPv4 (range addresses)

13.IPv6 (range addresses)

14.Device Type

15.Query Parameter

16.User Agent

17.Uploaded Audience - Upload the custom audience file (.csv or .tsv) and target them based on two options - Query Parameter or Cookie.

To know about the advanced targeting options that Freshmarketer provides, read this article

You can create a custom audience by incorporating one or more of the aforementioned criteria. You can also include Logical AND and Logical OR between one or more criteria to make your designated audience segment. Read about setting up custom audience segment

Technical Support

Don't see what you're looking for? Just drop us a mail