Note: This feature is currenty in Beta. Please reach out to support@freshchat.com to try it out.


With the integration of Meta Catalogs in Freshchat's Bot Builder, you can now offer your customers a seamless shopping experience directly within WhatsApp Messenger, driving higher conversions and increased customer satisfaction. You can easily manage and update your product catalog across both platforms, streamlining your e-commerce operations. Please follow these steps to start using Catalogues with your bots from Freshchat.

  1. You need to have a Catalogue linked to the WhatsApp Business Account (WABA) account integrated with Freshchat.
  2. Navigate to the bot builder in your Freshchat account. Create a new bot and map it to the WhatsApp channel.
    • If you're editing an existing WhatsApp bot with a catalogue of items, make sure you've created a new draft version that you can edit.

  3. Create a new flow for your customers to add items from the Catalogue into their cart.
    • If you're using an existing bot / flow, you'll have to navigate to the flow where your customers are expected to add their items from the catalogue to the cart.

  4. Navigate to Settings > Whatsapp Settings > Select the Catalog ID linked to your WABA > Select the dialog with the action where the customer can add items to their cart. Once you've set up everything, you can click save.

  5. Set the input type to Multi product Message in the Dialog where you want your customers to use your catalogue.


    Note: If the customer does not select any response, or there's an error that results in the multi product message not containing any product, the bot error fallback flow would get triggered. Learn more about the bot error fallback flow here.


  6. You can choose between showing one set of products or all the products in your catalogue. You can also name this list. After this step, the customer can open the catalogue when they reach this dialog.
  7. You can now use the Whatsapp Cart action flow in your BOT to configure what happens once users add items to their cart in the catalog.


Here are some helpful links:

  • To know more about setting up Whatsapp Catalogue with Freshchat, click here.


Note: Only one catalog can be connected at a time to Freshchat. To use different products at the same time with different Bots, consider creating sets in your catalog and calling those specific sets in the Multi product message.


Once the Catalog is linked to your WABA please wait for a few minutes for it to be visible in Whatsapp Settings under Bot Builder.