What is WooCommerce historical sync?
Once you have integrated your WooCommerce store with Freshmarketer, WooCommerce historical sync allows you to automatically sync all previous customer data from your WooCommerce store to Freshmarketer. 

Note: Real-time sync of the contacts starts immediately after the app installation. Order events sync will begin only after the Freshmarketer plugin has been installed to your WordPress account. To understand how to download the Freshmarketer plugin, click here.

What happens if some of the contacts are not synced due to any error?

Let’s say, out of 1000 contacts, 600 got synced, and 400 got skipped due to any error, order events sync will start for the 600 synced contacts.

You will be able to download and view the contacts that have been skipped during the sync because of errors. You will also get an email with a download link to the .csv file of skipped contacts. You can resolve the errors and re-upload them to the system. Learn how.


What historical events will be synced?

The following historical events will be available after syncing existing WooCommerce customer records

  • Order fulfilled

  • Order canceled 

  • Order refunded

  • Placed order

Events will be displayed in the contact’s timeline in chronological order. You can segment or use historical events as personalization tokens in email, SMS, and WhatsApp. 

How does WooCommerce's historical sync enable store owners?

As a WooCommerce store owner or a marketer, getting the complete context of your customer is significant to provide a personalized and proactive customer experience. With WooCommerce historical sync, you will now have a comprehensive view of customer interactions and order history, allowing you to make informed decisions about your marketing campaigns. 

Here are a few ways that you can use the historical WooCommerce data after it’s synced with Freshmarketer:

Improve customer segmentation

Segment audience based on purchase history, product preferences, and demographics. Based on this information, you can send targeted marketing campaigns and personalized promotional offers.

Boost customer lifetime value

With a comprehensive view of customer purchase history, you can identify frequent purchases and send out personalized reminder emails to boost repeat purchases. 

Win back lost sales

Use customer data (like abandoned cart or order canceled) to bring them back to the website. Offer personalized discounts/ promotions to improve conversions.