The majority of email-related articles out there focus on emails with graphics, images, colors, and links. But, what about the plain text Emails which are equally important and often forgotten?

Personalized simple text emails may not be nearly as attractive as HTML-based emails, it plays a significant role in a well-rounded email marketing strategy.

“Text-based emails have a 21% higher unique click-to-open rate on the offer link” - CDMG

This article will help you to create a personalized simple text Email for your email automation.

From your Freshmarketer dashboard, go to Bulk Campaigns > Create Email campaign. You will be prompted to provide a name for the campaign for your reference.


  • Fill in the necessary details required to personalize your mail which needs to be sent.

  • Click ‘next’ once you have entered and verified the information.


  • Choose ‘Layouts’ under the Style tab to choose a simple text format from the options provided for your campaign.

  • Once chosen, you are navigated to the design tab.


Under the design tab, the following needs to be included for the content of your Email.

  • The body of the Email.

  • The below footer information will be included automatically if not included manually.

1. Company details

2. Option to unsubscribe

Note: Company details can be included manually through Merge tags drop-down. (explained below)

Merge tags:

These tags help in personalizing your Emails. You have the option to input placeholders which values would change dynamically according to the attribute chosen.

Option to unsubscribe:

This link can be included manually through Special links dropdown.

To customize your Email, we provide a range of formatting options to make it look more vibrant and appealing.

  • Option to view the Email in a full screen

  • Option to make the text bold, underlined, strike through or add a horizontal line

  • Undo and redo options to ease the effort

  • Add a subscript or superscript

  • Option to change the font, font size, text background colour, and text colour

  • Align the text and increase or decrease indent

  • Ordered and unordered list for the text

Code view:

Our formatting options also provide a ‘code view’ feature where you can see the HTML view of the Email layout. This gives you the ability to edit your Email using HTML and also to upload a pre-written HTML code.

Freshmarketer also provides you with an option to 

  • Save the campaign’s progress. It would be saved as a draft so you can continue building the content later.

  • Send a test Email maximum upto 5 Email addresses.


Before going live, in the right pane of the ‘review’ tab, you shall see the checks done by Freshmarketer to ensure the required necessary details are updated.

Also, you have the option to review the Email in desktop, mobile and tablet mode, to ensure the view in each device is right.