This article provides a comprehensive overview of the Freshsales and LinkedIn Sales Navigator integration. It is useful for admins and sellers using Freshsales and LinkedIn Sales Navigator.
NOTE: Users need access to LinkedIn Sales Navigator Advanced Plus license for using the integration. Only Freshsales users with Admin rights can install the app.
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a powerful tool designed to help sales professionals find and connect with the right buyers, gain insights into their needs and interests, and build stronger relationships. Sales Navigator offers features that enhance sales prospecting, account targeting, and relationship management.
Benefits of Integrating LinkedIn Sales Navigator with Freshsales
Integrating LinkedIn Sales Navigator with your Freshsales CRM can significantly enhance your sales team's productivity and effectiveness. This integration provides access to LinkedIn's extensive network of professionals and businesses right within your Freshsales workflow.
Here's how this integration can benefit your sales team:
The integration provides insights on the Account and Contact from Linkedin within Freshsales. It also empowers sellers to save accounts and contacts to LinkedIn lists, send connection requests, and send Inmails.
Comprehensive Account Insights:
Account IQ: This feature leverages Generative AI to create comprehensive summaries of accounts. These summaries include insights into the account's strategic priorities, business challenges, and even what their executives are discussing on LinkedIn. This information can be readily accessed within Freshsales, making research and account planning more efficient.
Find Key People: This feature assists sellers in identifying the most effective ways to connect with an account. It highlights warm paths into the account, such as mutual connections, past customers or colleagues, and new hires. This information is available directly in Freshsales, simplifying outreach and relationship building.
Relationship Map: This feature empowers sellers to construct dynamic and shareable account maps within Freshsales. These maps visualize the buying committee and offer real-time updates on key individuals, such as job changes and LinkedIn activity. This helps keep sales teams aligned and well-informed about their target accounts
Personalized Prospect Engagement:
Icebreakers: Uncover shared connections, experiences, and interests to personalize your outreach, quickly warming up leads. You can see icebreaker suggestions directly on the contact's profile within Freshsales.
Get Introduced: Leverage your network by requesting introductions from mutual connections. This warm introduction approach is more effective than cold outreach.
Related Leads: Expand your prospect pool by identifying additional contacts at the same company, creating opportunities for multi-threading your accounts.
Streamlined Sales Navigator Actions:
Seamless Integration: Eliminate the need to switch between platforms by sending InMails and connection requests directly from Freshsales, streamlining your workflow.
High-Performance Sales Sequences: Create efficient and impactful sales sequences within Freshsales that incorporate LinkedIn actions, leading to a more organized and effective outreach strategy.
To get started with the Freshsales and LinkedIn Sales Navigator integration, follow these steps:
Note: You must have a LinkedIn Sales Advanced Plus license to use this integration. Only Freshsales users with Admin rights can install the app.
1. In your Freshsales account, go to Admin Settings (Gear Icon).
2. Navigate to the Marketplace.
3. Search for "LinkedIn Sales Navigator".
4. Install the app.
Once installed, the LinkedIn Sales Navigator integration will be visible on Contact and Account profiles within your Freshsales instance. Each user must sign in to connect their LinkedIn Sales Navigator account with Freshsales.
