Segment is an integration tool that enables you to collect customer data from various customer touchpoints (web, server, cloud apps, or mobile). Once the data is collected, Segment sends it to the web application (which is the destination), helping you capture all your prospects and important activities performed by the customer in the web application.
Your sales reps can now prioritize these contacts, reach out to them and close more deals.
How to integrate the web application and Segment?
To integrate the web application with Segment,
Go to Admin Settings > Marketplace Apps
Search for the Segment App
Click Connect to Segment
Log in to Segment using Segment credentials
Authorize the web application to access the related source in Segment
Upon successful integration, you will see the name of your workspace under the Segment App.
How to check if the events from Segment are received in the web application?
In Segment, under Destinations, choose the web application
Under the Event tester tab, send a track event from Segment to a contact in the web application
The event will be recorded in the activities timeline for the respective contact