How is WhatsApp Business integration useful for Businesses?
Small businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages on the WhatsApp Business app. Medium and large businesses can communicate with customers at scale with the WhatsApp Business API.
What kind of businesses can apply for WhatsApp Business integration?
Businesses of all sizes looking to provide their customers with a direct channel of communication and support are eligible to apply. However, certain business can't apply, for more information refer this link.
WhatsApp for business is still in an early access phase, and open to limited number of businesses today. The approval for this access is determined by WhatsApp, after looking into specific use cases, messaging volumes per day (only businesses with significant volumes or clear growth plans in under 90 days will be on-boarded), overall reach, internal KPIs to determine success of WhatsApp as a channel. WhatsApp will review each submission on a case-by-case basis. If you have an existing relationship with Facebook do mention the same at the time of application.
How to use the WhatsApp Business API?
It can be used in two ways,
1. Customer Care
Customer support messages are responses to customer-initiated conversations on WhatsApp. Businesses have only 24 hours to reply to these messages. They enable you to:
Resolve issues one-on-one with private conversations
Connect with your customers instantly
Communicate with your customers on the channel they prefer
Notifications are business initiated, templated messages that can be sent any time. These are called proactive messages. They enable you to:
Deliver important, timely messages during your customer’s path to purchase
Continue the conversation with customers who respond to your notifications
Refer our article on Proactive Messaging for more information.
Advantages of integrating WhatsApp Business account with Chat
WhatsApp is the most preferred messenger in the world and your customers will be more comfortable contacting you through it.
On the agent’s end, however, managing multiple conversations can be tricky using the WhatsApp for Business app alone and Chat can help make it easier.
By integrating WhatsApp with Chat, you get the following benefits:
Multiple agents can handle your WhatsApp for Business accounts.
You can link two or more WhatsApp for Business accounts to a single Chat account.
Efficiency-improving features such as IntelliAssign, Priority Inbox, Assignment Rules, and Canned Responses will help you resolve conversations faster.
You can keep track of your WhatsApp messages using Dashboard - which will give you real-time insights on metrics such as response time and number of chats handled
Leverage Chat’s ability to map the right agents using customer’s location, language and keywords used in the message thereby delivering wow moments.
To apply for access, click here!
For more details, contact firstname.lastname@example.org.