If your email feature is disabled, you will keep receiving a notification in the product concerning this.
Why did this happen?
Whenever the bounce rate of your emails crosses 5%, you will see a warning message to draw your attention. This is an indication that your bounce rate is high and you need to pay attention to drop it. This notification will pop-up as long as your bounce rate is high.
When your bounce rate crosses 10%, your email feature will be suspended indefinitely. Clean up your junk contacts send an email to email@example.com to request the feature again.
Why is the email feature disabled?
When the bounce rate is high, spam filters have a higher chance of blocking your emails. This affects the reputation of product’s email functionality and, in turn, adversely impacts the deliverability of your emails and that of other customers. Hence, threre is a cap on the bounce rate of your emails at 5%.
For example, if you are running a sales campaign for a group of 500 contacts, no more than 25 emails can be invalid or bounced. When the bounce rate crosses 5% you will start receiving a warning notification until the bounce rate reaches 10%, at which point your feature will be disabled.
So, what should I do to bring down the bounce rate?
The ideal way to bring down bounce rate is to filter out contacts that have bounced or invalid email addresses and then follow it up by sending emails until your bounce rate drops. You can lower the bounce rate by following the below-mentioned steps:
On your contacts module, click the filter icon. This opens a sidebar that allows you to filter contacts based on various conditions.
Click on the Add Filter button. Choose Subscription Status from the dropdown. Filter out contacts based on the conditions - Bounced and Reported as spam.
Bulk select contacts that have been segregated using the filter conditions. Click on the Delete button to remove the contacts.
Write to firstname.lastname@example.org to get the email feature re-enabled.
Note: The authority to re-enable your email feature lies only with the support team. To re-enable the feature, contact the support team and inform that your mailing list has been sanitized. Upon verification, the email feature will be re-enabled.
Once your email functionality is live, get started by sending emails to those contacts with whom you are certain of getting a response or opens. This improves the open rate of your emails and reduces the bounce rates gradually.
Note:You will still receive an error notification as your bounce rate on the decline could still be higher than 5%. Only when it drops below 5% will the notifications stop popping up.