What is Delighted?
Delighted is a customer feedback platform that specializes in gathering actionable insights through various metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform allows businesses to collect feedback across multiple channels like email, web, SMS, and more.
How to integrate Delighted with Freshmarketer
- Go to Admin Settings > Marketplace Apps and search for Delighted
- Click on the install button to install the application
- Once you click on install, the CRM will ask you to enter your Shopify store URL
- Fill in your Shopify store URL and click on install
- The application will be successfully installed
- Once you install the application you need to copy the generated webhook URL and paste in your Delighted dashboard. Here is how you do it
- Go to Admin Settings > Marketplace Apps and click on Manage Apps
- You can see all your installed applications in this page. Click on Settings>Edit Settings. You can see the generated webhook URL. Copy the webhook URL and paste it in your Delighted dashboard
- Once you paste the webhook URL and save changes, you are all set to go! (You can find Webhooks under the integrations page in your Delighted home screen)
Benefits of integrating Delighted with Freshmarketer
- Unified Customer View: With the integration, all Delighted feedback and NPS scores are visible right within the Freshmarketer contact activity timeline. This provides a 360-degree view of the customer, helping you understand their journey and sentiment better.
- Automated Segmentation: Based on the NPS scores and feedback, you can automatically segment customers into different buckets like 'Promoters,' 'Passives,' and 'Detractors.' This enables targeted marketing campaigns.
- Personalized Communication: Utilize the segmentation to send personalized messages via WhatsApp, SMS, or email. For instance, you can send discount coupons to 'Detractors' to win them back or reward points to 'Promoters' to encourage loyalty.
By integrating Delighted with Freshmarketer, you not only gain a deeper understanding of your customers but also empower your marketing team to execute more effective and personalized campaigns. This results in improved customer satisfaction, higher retention rates, and ultimately, increased revenue.