Marketers can apply segmentation to heatmaps. This way you can filter data from the captured visitors. The segmentation functionality supports multiple input options at once to filter data.
Here's how you can filter visitor data:
Segmenting based on Traffic:
Segmenting based on Technology:
Segmenting based on Geography:
Segmenting based on Custom Attributes:
Understanding Match Types:
There are two match types And & OR for conditional segmenting.
You can add more rules with the same match type by clicking the + icon.
You can add another group with a different match type by clicking the Add another group button.
Note: You can delete the conditions created by clicking on the close icon provided
How to apply the created segment:
Once we created the segment, we can apply them for the Heatmap results in two ways.
In the web application, go to your heatmap experiment and click the Segments dropdown to view the created segmentations as shown below. Click your preferred segment for applying.
Click on a view heat map and use the segment option directly from the browser as shown below
Note: You can also edit and remove the applied segmentation.