Freshworks CRM is an AI-powered customer relationship management solution that combines the power of salesforce automation, marketing automation, chat, and telephony in a single, comprehensive solution. The CRM acts as a single source of truth and provides a 360-degree view of a customer by capturing and combining all of their marketing and sales interactions in one place. Built on a next-gen customer engagement platform, Freshworks CRM helps businesses unify their internal silos and deliver personalized experiences across marketing and sales at scale.
How does it differ from Freshsales?
Given that we had Freshsales, a sales CRM in place, it is only natural to compare Freshsales and Freshworks CRM. The points below clearly chalk out the differences between the two.
Freshworks CRM is offered as three different Clouds:
Customer-for-Life Cloud - A unified solution for all sales and marketing needs. To put it simply, it is Freshsales + Freshmarketer + Chat + Caller + Connect + Freddy AI in one platform.
Sales Cloud - Sales centric solution with Sales force automation, Chat and Caller capabilities. An enhancement of Freshsales. A solution for companies seeking to identify right opportunities and close them faster.
Marketing Cloud - Marketing centric solution with MAS with Contact Management and Chat capabilities. An enhancement of Freshmarketer. A solution for companies looking to attract more leads, have personalized engagement and nurture them better.