Apart from allowing you to format your solution articles in rich text, Freshdesk also lets you customize their meta information. That way, you can optimize your Knowledge Base for search engines and make sure that they rank better on Google.
The easiest way to do this is to fill out the SEO information every time you write a solution article. In case you have already populated your Knowledge Base, you can go through a one-time activity where you optimize all your existing solution articles. Making this a process would help you achieve more organic traffic for your KBase and in return more engagement on your support portal.
It also helps if your meta information is in accordance to the best practices for Google optimization.
Quick guide to optimizing your knowledge base for search engines:
Note: The character count is visible below the text area and this turns to red if you exceed the recommended limit
If you are on the Estate plan or above, you can add meta information to your support portal so that it can be found easily using search engines. To do this,