There are two types of contacts that you will come across:


  • Unlimited Contacts

These are the contacts that are otherwise stored in your account. There are no limits to the number of contacts that you can store.


  • Proactive marketing contacts
    Marketing contacts are the contacts to whom you reach out with emails, SMSes, WhatsApp messages, and so on using Journeys. These are tiered based on the plan that you are using
    • Free plan: Upto 100 marketing contacts
    • Paid plans: Upto 500 marketing contacts


Note: You can store unlimited contacts in your account, but you can only reach out to a limited set of customers (as defined by your plan).