This article lists a set of FAQs that will help you learn more about WhatsApp message templates. Here are a few more articles that will help you:

• Learn the basics of getting started with WhatsApp message templates.
• Learn to start using your WhatsApp Message Templates.

1. Why are links in Message Templates not clickable on my customer's phone?
   A link will only be rendered clickable if the recipient has already saved your business number as a contact or if you have an Official Business Account.
   
   

2. Can we modify/delete an approved message template?
   Yes. Usually, modified templates are approved instantly, but occasionally, they may take some time. In the meantime, the older approved template will continue to be sent.
   
   

3. What are the reasons message templates might be rejected? 
   Message templates could get rejected if it

   • contains potentially abusive content, such as abusive language or spam-like content.

   • contains promotional content (or) Does not match the select tag type (or) Formatted incorrectly.
     
     To reduce the chance of your message templates being rejected, ensure it follows the guidelines set by WhatsApp. You can also refer to this article to read these guidelines about formatting and tag types.
     
     

4. How do I check whether the Message Templates were successfully sent?
   You can use the "List all outbound messages" API to retrieve the list of all outbound messages sent from your Freshdesk Messaging account. You can refer to the API documentation here.
   
   With the request_id from the POST API call, you can check the status of the Message Templates sent, which will be one of the following:
   • Accepted: Message receipt is acknowledged by the recipient.
   • Sent: Message is sent to the recipient.
   • Delivered: Message is delivered to the recipient.
   • Failed: Message delivery failed. If the status is failed, the failure_code and failure_reason attributes are present in the response object.
     
     
5. Do message templates support emojis?
   Yes. All WhatsApp messaging characters and formatting is can be used in the message templates including emojis, bolding, italics, etc. For emojis, you will need to use the emoji character (copy/paste) rather than its Unicode equivalent.
   
   
6. Is there a limit on the number of characters in a Message Template?
   Yes. The maximum limit is 1024 characters.
   
   
7. Is there a maximum number of message templates allowed per WhatsApp business account?
   6000 Message Templates can be added for each verified WhatsApp business account.
   
   
8. Is there a limit to the number of variables in a Message Template?
   There is no limit to the number of variables allowed in Message Templates.
   
   
9. How many outbound messages can I send per minute?
   The maximum tested outbound message rate is 2000 messages per second.
   
   
10. Is there a messaging limit for sending out Message Templates? How to increase my messaging limit?

    Yes. All businesses can send notifications to up to messaging limit for your phone number. Learn more about messaging limit. You will be automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users. Please refer to the Quality Rating and Messaging Limits documentation for more information.
    
    

11. Can we use rich media in a message template?
    Yes, message templates support images, videos, and documents.
    
    

12. What are the size limits for using rich media in message templates?
    
    

    Media type	Maximum size
    Video	16 MB
    Image	5 MB
    Documents	100 MB

    
    

13. Do messaging limits apply to user-initiated messages (customer care messages)?
    No. When a customer reaches out to you on WhatsApp with a question, you can respond to them within the next 24 hours (defined as the Customer Care Window) without any limitations.
    
    All messaging limits apply to business-initiated messages (Message Templates) or any replies you send after the Customer Care Window closes after 24 hours.
    
    

14. How do I get opt-in from my customers?
    Understand How to Get Opt-in for WhatsApp for more information on presenting your users with an opt-in option.
    
    

15. How do I know if a user has blocked my business?
    Currently, there is no way to see how many or which users have blocked your business. The best indicator would be to listen for status callbacks, and if you do not receive the delivered status, then either the user has blocked your business, or they do not have a network connection.
    
    

16. Can I have Message Templates in different languages?
    Yes. The following are the supported languages for Message Templates. Please make sure to use the right code for each language:
    
    

    Language	Code
    Afrikaans	af
    Albanian	sq
    Arabic	ar
    Azerbaijani	az
    Bengali	bn
    Bulgarian	bg
    Catalan	ca
    Chinese (CHN)	zh_CN
    Chinese (HKG)	zh_HK
    Chinese (TAI)	zh_TW
    Croatian	hr
    Czech	cs
    Danish	da
    Dutch	nl
    English	en
    English (UK)	en_GB
    English (US)	en_US
    Estonian	et
    Filipino	fil
    Finnish	fi
    French	fr
    German	de
    Greek	el
    Gujarati	gu
    Hausa	ha
    Hebrew	he
    Hindi	hi
    Hungarian	hu
    Indonesian	id
    Irish	ga
    Italian	it
    Japanese	ja
    Kannada	kn
    Kazakh	kk
    Korean	ko
    Lao	lo
    Latvian	lv
    Lithuanian	lt
    Macedonian	mk
    Malay	ms
    Malayalam	ml
    Marathi	mr
    Norwegian	nb
    Persian	fa
    Polish	pl
    Portuguese (BR)	pt_BR
    Portuguese (POR)	pt_PT
    Punjabi	pa
    Romanian	ro
    Russian	ru
    Serbian	sr
    Slovak	sk
    Slovenian	sl
    Spanish	es
    Spanish (ARG)	es_AR
    Spanish (SPA)	es_ES
    Spanish (MEX)	es_MX
    Swahili	sw
    Swedish	sv
    Tamil	ta
    Telugu	te
    Thai	th
    Turkish	tr
    Ukrainian	uk
    Urdu	ur
    Uzbek	uz
    Vietnamese	vi
    Zulu	zu